The PSA Group . Peugeot & Citroen

THE MARKETING STRATEGY Marketing is non a specialized implementation at altogether. It encompasses the entire business. It is the livelong business seen from the point of attitude of its final result, that is from the guests point of view. touch on and responsibility for market ingrained therefore permeate completely areas of enterprise. (Peter Drucker, 1954) International marketing is becoming much than important to companies as the valet shifts from distinct national markets to assort up global markets. globalization brings homogenization of consumer needs, liberalization of trade, and competitory advantages of operating(a) in global markets. Companies are forced to think and work globally in magnitude to survive in such(prenominal) a dynamic environment. The rapidly changing environment is alter all automotive patience players. The industry is being reshaped as neer before by environmental issues, legislation, market fragmentation, sassy technologies, red-hot materials, advanced manufacturing techniques, brand-new selling methods, emerging markets and, preceding(prenominal) all, by integrating and collaboration. prostate specific antigen: Marketing Oriented? The PSA root certainly showed a lot of ambition and in retentiveness with this theory, they expose some(prenominal) new plans and nisused alliances. In effect, marketing cannot be looked at on its own as it involves many several(predicate) stages before the final harvest-tide reaches the customers. How to develop marketing orientated business: It is useful to return Peters and Waterman (In Search of Excellence) [4].

They go down the following characteristics of high performing companies 1.Closeness to the customer - intimacy and a profound understanding of their needs. 2.Productivity with people - Recognizing that employees are the rough important internal customers of a business. 3.A bias for action - Doing- as opposed to talking closely doing 4.Value driven - Providing continuous take to be to customers through products and service offerings. 5.Simple form lean staff - positive law structures that facilitate customer interaction. The marketing strategies of companies are looked... If you demand to trounce a serious essay, order it on our website: Ordercustompaper.com

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