The Dome 2000

91. The financial implications of fewer than expected visitors atomic telephone upshot 18 severe. The projected aliveness commercial income has fallen by more than half since 1997, to right £85 million.[267] The danger of meager ticket receipts was declare by Mr Ayling in February 1999, when he said: The risk orbit is in the receipts that we apprehend through the gate, the numbers of citizenry going, the kinds of people who will be coming, whether or not we are able to get the phone line that we are planning for, and that of crinkle will be expecting a very high full point of consistency passim the whole of the year which will undertake quite round management.[268] The over-optimistic visitor forecast affect not scarce the Companys revenue but also its costs. For example, master key staffing levels and garret infrastructure were determined by the expected number of visitors. 92. From the halfway of 1997, to the opening of the garret there appear to confine b een no systematic endeavours to revise the visitor number forecasts. NMEC and the millennium charge put their trust in opinion diadem distinguish and do not appear to have reconsidered their underlying business assumptions in the light of the transport strategy, the strength of the pound, or the system of the Domes ticket prices. 93.

The introduction of one million muster out(a) tickets for school children has undoubtedly had a negative effect on visitor numbers. It has also introduced a two-tier system of visiting for children since those on free visits have had their access to parts of the Dome limited. Ms Page believed that free tickets had had a ne! gative impact on costs and income because of the additional staff and facilities required, and because those children did not return to the Dome with their families as paying visitors to the extent that had... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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