Comcast Business Report Essay

crochetThe purpose of this report is to dissect and translate some(prenominal) the strategies, safekeeping team, external environs and persis cardinalce analysis that Com bl be has put in place to become a stentorian and profit subject corporation. Comcast, which is headquartered in Philadelphia and is a closely- liked profit supplier for tv set, telecommunicate, and inter clams, has been around for m whatever geezerhood with a positive reputation. Comcast is cognize for using the acquisition entry scheme by purchasing numerous TV networks, much(prenominal) as NBC Universal, and the descent roam, age Warner Cable. prevalentwhy did you consume this comp any(prenominal)?As a radical, we decided to do Comcast for a variety of reasons. One beingness that the television, internet, and remember portion supplier is pop in the H group Aton Roads ara. Its adversary for television and internet ser wickedness is Verizon. As a draw 50 resulter, Comcast sets the p ace in a variety of innovative and enthralling business concernes and become locomote opportunities across a wide range of locations and disciplines.What Comcast does?Comcast is the largest agate line and floor earnings armed expediency provider in the get together States and is ranked third for the largest mobilize service provider. Comcast provides go for re lieunts and commercial offices in 40 states and the District of Columbia. Additional, Comcast is a producer of film and television contents, ope evaluate stemma conduct including E Entertain handst Television, the Golf Channel, and field of study carry such as Telemundo.In February 2014, the confederacy agreed to merge with clock time Warner Cable in an equity business deal deal worth $45.2 billion.Where/When it was established?In 1963, Comcast was found in 1963 (previously known as Ameri tail end Cable Systems) and is occurrently headquartered in Philadelphia, PA. Comcast has come a presbyopic substance since its beginnings as a single-system line of products television agent in Tupelo, Mississippi in 1963. Today, Comcast is a leader in the introductions of media, entertainment and engineering science and our story has unfolded due to an entrepreneurial life sentence that is the foundation of e trulything we do. confederation goalsComcast has umpteen goals, scarcely since 1963, Comcast lodges to fulfill Ralph Roberts goal of building an placement with a close-knit, family feel. Comcasts strategic accusatory is to gain long- terminal grocery store get by and dominance. The companionship is striving to become the approximately desired high-volume and low-cost service provider in the tradeCompany representation StatementComcast brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online ascertains.(Comcast) Company Vision & adenylic acid ValuesIn Comcasts Corporate hearty amenableness Report, the compan y has a range of antithetical values that the company as a whole would like to up stand fast(a). These values would be Connect media, technology, and peckCreate media that matters turn out environmental impactOperate responsibleDeepening trust through stewardship give way and engage employeesPromote diversity and inclusion bodyBring the best out of peopleNumber of Retail UnitsAlthough there is non an exact f argon for retail units end-to-end the linked States, there is information about the number of nodes for television, internet and phone service provider for residential and commercial. As of declination 31, 2013, there argon a resume of 53.8 billion customers receiving service from Comcast. Television service is provided to 21.7 one million million million customers, high-speed meshing is provided to 20.7 million customers and phone service is provided to 10.7 million customers. bulk of these customers base be found in Maryland, New York, Massachusetts and Miami.N umber of EmployeesComcast has tight 130,000 employees that help shed light on the company achieverful. Comcast employees surcharge themselves with ingenuity and passion with e reallything that they do. The employees provide splendiferous service and book ideas for innovative products to create insightful and entertaining content. Comcast tries to create an piquant work environment and rewards their employees because of their dedication. Employees argon rewarded with war-ridden pay, benefits, professional training and opportunities to build prodigious leadership skills RevenueComcast is the largest mass media and communication theory company in the world in revenue. As of March 31, 2014, according to hick finance, Comcast has earned $17.4 million revenue, which is a $1.5 million increase since December 31, 2013. Net IncomeComcasts net income last record on March 31, 2014 by chawbacon Finance is $1.8 billion, which is a decrease since December 31, 2013. In December it was r ecord that the net income of the popular service provider was $1.9 billion. gibe to y maps.com, the net income (quarterly) range from $866 million being the b baseball clubline income in March 2010 to $2.113 billion being the maximum in September 2012. (See material body NI for a line chart of net income since 2010)Number of ShargonholdersThere atomic number 18 a total of 539,000 sh arholders that hold a share in the company in any a direct or indirect form of share. Direct shareholder is if you hold a physical root certificate, while an indirect shareholder is if you hold your stock through a broker. extend Management TeamIn immediatelys hands, diversity is extremely of the essence(p) to equal opportunity employment. Women make up about 40% of the American workforce. Comcast believes in cultivating an inclusive and diverse workforce in an effort to leverage perspectives and remain on the cutting edge of innovation. Comcast believes strongly in diversity and the total team concept. check to the Comcast website (2014) Women around occupy eight positions on the blanket management team at Comcast. These women are known as the women of Comcast and NBCUniversal.DArcy F. Rudnay is the Chief Communications Officer for the Comcast Corporation. check to the website for corporate Comcast (2014) Rudnay serves as the communications management to the chairman and CEO as well as other members of the executive director branch. She leads the management of the companys brand, reputation and strategic communications activities across the Comcast organization. Rudnay has grades of do it in both the public and personal sector. Before joining Comcast, Rudnay worked at the capital of Nebraska Financial Group where she served as vice President of Corporate Communications and Media Relations. She alike served as Vice President of capital of Nebraska Financial Group Foundation. Rudnay has a long list of awards to her credit to include facility into the Publi c Relations entrance hall of Fame as one of the Nations vertex 25 communications executives. Her experience and skills has been a valuable addition to Comcast team.Amy Banse serves as the Managing coach and Head of Funds for Comcast Ventures. Banse has critical component cleave in strategic planning for notes end-to-end the Comcast spectrum. According to the website for corporate Comcast (2014) Banse has stash away over 20 age of experience in investing at Comcast. She began her career at Comcast in 1991 as an attorney responsible for investing, starting and building companies throughout Comcast. Banse became a central figure in the maturement of the TV Everywhere strategy. She founded Comcast interactional Media and led the charge in overseeing quaternate acquisitions to include Xfinity.com, Xfinitytv.com, and Fancast. These acquisitions led to the liftment of the TV Everywhere strategy.The experiences of Rudnay and Banse view been vital to the mastery of Comcast. A ny organization that resembles Comcast must nurse some form of legal hash out who is responsible for the companies legalities and business ventures. pitiable in ventures are critically important to growing and expanding the businesses to the Comcast level. Banse is an see team lead who is responsible for insane asylum the Comcast Interactive Media. This venture led to the development of the TV Everywhere strategy. Her experience and expertise keeps the company moving forward and pencil lead the charge in the digital age. Rudnay brings a wealth of experience from the communications side of the business. Rudnay has been elected to the Public Relations Hall of Fame for her diligent efforts. Together Rudnay and Banse provide the demand besidesls and experience to keep Comcast at the termination of the spear in the digital world.My picture show of the top management team is two-fold. Women are well represented at the executive levels holding eight offices spanning from ch airman to vice president. The positions held by these women represent a uncovering for women as minorities. On the other hand, minority women such as African Americans and Hispanics were not represented. However the door to diversity stay open for minority women. In my discernment, the cast of executive women may be too small given the size and backdrop of the Comcast Company.According to the website for Comcast Executive Biographies (2014) Brian L. Roberts serves as the Chairman and Chief Executive Officer of the Comcast corporation. Roberts took the manoeuvre as President of Comcast Corporation in 1990. Under his leadership at Comcast, the companys one-year revenue has vainglorious to over $64 billion Comcast has prominent into a global Fortune 50 corporation under the leadership of Roberts. Roberts has numerous awards for his leadership and recognized by Fortune magazine as a Business Person of the Year. Duality does exist for Roberts who has served as chairman for three consecutive terms. get along with of DirectorsThe carte du jour of Directors is a diversified root word of professions. The Board of Directors is represented by a diverse group of men and women. The Comcast Board of Directors is comp standd of 61 professionals and out of the compliment of 61 personnel, 16 are professional women. This group of professional women is represented by minority women as well. The Comcast Corporation has many moving parts. Considering the size and scope of the Comcast Corporation, in my opinion, the 61 members who make-up the Board of Directors, is the right number of personnel to oversee each feeling of the Comcast corporation.Most small businesses and large corporations afford an obligation to shareholders to disclose what they do with the shekels and how they obtain their profits. It is in like manner a centre to manage the corporations impact on the economy, corporation, and the environment. Comcast has a corporate social responsibility aimed a t giving back and clog uping the communities they serve. According to the website for Comcast (2014) the Comcast Corporation seeks to em personnel local partners with the call for resources to split up neighborhoods and create opportunities to change lives. Comcast in any case provides resources and funding for local supporting nonprofit organization organizations.Comcast hosts annual outlets to support contrastive groups and organizations inwardly the conjunction. Comcast charge Day is an annual event that focuses on community service. The goal of Comcast Career Day is to send a grace message from the Comcasts employees, families, and friends and to leave an ineradi course mark on the communities they serve. According to the website for Comcast (2014) In 2012, approximately 75,000 employees of Comcast and NBCUniversal and family members volunteered in local community service projects. This effort spanned across 665 diverse locations logging more than than 454,00 0 labor hours and awarded more than $1.5 million in Comcast Foundation duplicate grants in 2012.In a move effort of corporation social responsibility, Comcast alike supports and works with the galactic chums Big Sisters of America. The website for Comcast (2014) reports Comcast partnered with the Big Brothers Big Sisters of America to connect Comcast employees with learners in need. Comcast launched a program called Beyond inform Walls. This program paired local students up with Comcast employees to serve as mentors. The Beyond School Walls program report greater work satisfaction and the students showed alter grades which encouraged an expansion of the program. In scholarship of Comcasts support of the Big Brother Big Sister of America program, Comcast was recognise with its Presidents Award. Comcast Business take aim StrategyComcast has been making significant investments to resurrect their products, while improving the service and support being delivered to consumers. Comcasts strategy is to in the first place focus on providing consumers with the best and nigh content across all on hand(predicate) platforms. Comcasts vision is to give customers more content choices all of which are operable to consumers at the click of the remote, without having to buy any additional equipment.One huge business level strategy that Comcast has implemented is a novel brand. In 2010, Comcast began promoting Xfinity, the companys rebranding trademark for the serve provided. With this brand, Comcast is face to improve customer perception and reputation with this revolutionary brand. Comcasts networks and products now offer ascorbic acid+ HD channel, 50 to 70 foreign delivery channels, incredibly fast Internet speeds and thousands of TV shows and characterizations online for a variety of customers of all ages to make out whenever and wherever they would like.With the Xfinity brand in expert effect, Xfinity Signature Support is a untried service for personal computers, home networking equipment and many other devices that customers connect to Comcast services 24/7. With Signature Support, Comcast customers charter access to well-read and experienced IT professionals who can provide support, troubleshooting and online technological support, all over the phone or in the home.This type of assistances is available either as part of a periodic subscription plan or for a complete foundation garment for those one-time fixes, such as virus removal or connecting printers or zippy consoles wirelessly. Customers are given the opportunity to choose an equipment protection plan that provides extended warranties for computers and televisions. Comcast pass on not let to change its strategy to continue to operate after the union with cartridge holder Warner Cable. Comcast uses a foc employ specialism strategy, since the company looks for innovations that television, high-speed internet and phone service subscribers go away be provoke in using.General EnvironmentDemographicsIn regards to demographics, the electrify industries top 10 competing TV subscriptions are Netflix, Comcast, Direct TV, Dish, The Warner Cable, Hulu, AT & axerophthol T, Verizon Fios, Charter and Cox. Video subscriber Netflix is the leading company with 36.2 million subscribers. Within the telephone line diligence the subscribers between the ages of forty and sixty leverage the most subscriptions. As a run, certain channels are include on these blood networks in nine to appeal to subscribers that purchase most of their service. on with the aging population, many opposite nationalities & adenosine monophosphate ethnicities make up the demographic market. hence at bottom the product line industry, different channels are included in frame to provide entertainment services to viewing audience of all pagan backgrounds.For instance, Comcast offers American Spanish language television and Telemundo in order to make their comp any more saleable to different cultures in the furrow industry environment. Telecommunications and the development of broadband internet services are the rising affluence within the argument industry. Telecommunications have become very popular within the industry portion 26 million customers (NCTA, 1). Broadband Internet services within the industry make up five of the top ten residential phone companies in the nation servicing 50 million customers (NCTA, 1).Socio/ ethnicFrom a socio heathen standpoint, society places a component part of emphasis on a diverse non-discriminating work environment where women and men are treated equally. Within the argument industry there has been emphasis on women employment due to pre-recession levels. However, Comcast is working with these socio cultural expectations by creating a diversified non-discriminating workforce for women with interest pertaining to their cable industry by hiring more women to be a part of their team. Along, with h iring women within the cable industry the force per unit area to accommodate older worker plays a major consumption in the socio cultural environment.According to the government data, 40 pct of workers older than 55 were in the workforce as of February 2012 up from tho 29 percent in 1993. The number is anticipate to increase to 43.5 percent by 2018. This cut off reflects the need for many older workers either to stay in or reelect the workforce to beef up their privacy income by temping (Greenberg 1). Temping plays a major role in society because it opens up the plectron for older men and women to work. However, the cable industry accommodates these workers by offering part-time positions and solitude plans with serious pay. Comcast helps to accommodate older workers by providing retirement plans, salaries, and bonuses.Technology/GlobalThe cable industry delivers through broadband providing service to over 50 million customers as of year ending 2012(NCTA 2). Some trends that consumers are looking for in cable companies are fast broadband speeds and standard cable broadband speeds ranging from 10 mps to 20 mps. Comcast is keeping up with this trend by creating innovative services in their technologies including online drift of their cable channels and faster Internet services (Comcast 1). In regards to global, poverty can increase the amount of viewers that purchase TV subscriptions since this can be used as an alternative to going to the movie theaters or purchasing movies. Also, poverty can decrease the amount of viewers that purchase TV subscriptions due to their lack of income. frugal/PoliticalThere are a lot of factors that contribute to the economics of cable networks. The pay TV ecosystem in the United States has set the platform of increment for cable networks. In todays society approximately 100 million US homes and business pay an average of $68 per month to a cable or planet operator for 19 channels of video programming (Grimes 1). They pay TV providers, in turn pay some $20 per subscriber per month to the cable networks in carriage fees that aggregate to roughly $24 billion per year. Add U.S. announce gross revenue of $25 billion in 2011, another billion or so for the sale of content to alternate dispersion outlets and a $50 billion annual revenue industry with 40+% cash flow margins comes into focus. And that excludes the contribution from international networks that is in particular significant for ESPN, CNN, MTV and the Discovery network(Grimes, 2). Therefore, it is unornamented that cable networks make a lot of profit in todays economy as a pass on of subscribers.In the economy, more people are voluntary to pay a subscription for a small monthly fee and as a result this has fueled sensitive growth in their revenues as an industry. The well cuttings for cable networks is that advertising sales trends remain strong on a demand and cost per thousand (CPM) basis such that the industrys ad revenue gro wth rate of 11%(Grimes 3). This just continues to add to the revenue of cable networks as a whole to continue to make their industry worth more profit. Events such as the London Olympics and U.S elections contributed a lot to their exceeding revenues. Along with cable networks with international broadcast, has increased the growth rates of non-U.S business which is the first time in years that this has exceeded domestic business.The less good newly(a)s is that while cable and satellite carriage fees are expected to rise at the healthy, but lower, rate of 7% this year on a per-subscriber basis, the age of U.S. pay TV subscriber growth are over, probably forever (Grimes 4). The year 2012 willing be the first years in 33-year history of pay TV in the U.S. As a result subscribers will decline from the previous year. young people are paying for TV at lower rates than people of older generations. The downward slope of TV subscriptions will begin, however investors will be forced to think about a world in which cable networks are finally maturing assets (Grimes 5).Industry AnalysisWhen looking at the Industry Environment of Comcast, The quin Forces of Competition Model, created by Michael Porter, can give way it down.Rivalry among competing business firmsWhen looking at the different products and services that Comcast offers, their competitors come from several different markets. For their most known service as cable television provider, Comcast is the top cable provider, having a reported 21,690,000 subscribers in the quaternary quarter of 2013, which is sustainably more than the rest of the top 10 cable providers in the United States. The most known competitors in this market include Times Warner Cable, AT& vitamin AT U-verse, and Verizon FIOS, all of which having 10,493,000 less subscribers in the country or more, making the current competition level in this area a low panic. With same companies as competitors in cable Internet services, AT&T is t heir highest competitor. Both companies with recorded 17 million customers and AT&T offer slightly better services compared to their prices.Even though this is the case, customers subdued have resided with Comcast, as they are known as the largest Internet cable provider as well. After gaining ownership of NBCUniversal, Comcast also has competition in the area of major film studio apartments. NBCUniversal is the third largest film studio rat Warner Bros Entertainment, which is owned by their new business partner, Times Warner Cable, and The Walt Disney Studios. Respectively the firms own 17.1%, 15.9%, and 13.9% of the U.S. and Canadian market share in 2013, and have been in similar position since 2005. As Comcast begins to develop new online streaming services of its cable channels and other networking systems, it will realise other competitors as well. holy terror of new entrantsBecause of the amount of time that is spent behind entering and becoming a competitor in these ind ustries, and the fact that Comcast is the leader of them as well, the threat of new entrants that would affect the firms market share is very low. The difficulty behind making a successful worldwide cable provider is a high level hindrance to entry and the current cable providers have been in existence for decades. Comcasts threat of new entrants would not occur unless a firm was created that provided more innovating technology at a greater and widespread form.Threat of Substitute ProductsDue to the fact that new technology is being created constantly, Comcast has met new threats of reliefs in the recent years. Firms like Netflix and Hulu, which offer customers on-demand Internet streaming media, usually shows and movies that are offered on their cable channels, for low monthly rates, are substitutes that have been encountered within the past decade. This has lead to some consumers to use this service rather than paying heftier cable bills every month. This substitute threat is t he reason why they are currently producing their own online streaming of their cable channels to get by with these companies, which is predicted to launch posterior this year.Bargaining Power of SuppliersBecause Comcast is always probing for innovating technology and software to provide their customers with new services information technology suppliers have high bargaining power against the firm. These suppliers agnize that they are necessary for Comcast to continue success so they will always be at high demand, and able to charge a heavy amount as well.Bargaining Power of BuyersBecause there is a limited amount of communication and cable companies in the United States, the bargaining power of buyers of Comcasts services are limited. At the same time, in order to compete with their competition in the industry, they also have to make sure that the services and the prices of those services are at levels that their customers are willing to pay. If customers believe they are not rea sonable, they will convert to another firms cable services. So, by voicing their opinion on Comcasts services, customers are able to bargain for what they want from the firm.RecommendationsThe long term sustainability for Comcast will be based on their ability to streamline movies and sitcoms. This will furnish them to maintain their market share from competitors like Netflix, Hulu TV, Livestream and other startup companies. In order for Comcast to attain long-term sustainability, the company will have to improve the reputation that they have when it comes to their customer service. Comcast has the lowest customer-service rating of any Internet service provider. (Berr, 2014)Comcast customers are not happy with the type of service they elate and that affects the company if they would like to have a future in the television, internet, and phone service industry. Although Comcast has stated that a goal of the company is to improve the customer service, the company is just not the re yet. Improving the customer service will help the company tremendously for the present and for the future.Works CitedAmy Banse. Amy Banse. N.p., n.d. Web. 20 June 2014. .Brian L. Roberts. Brian L. Roberts. N.p., n.d. Web. 19 June 2014. . Comcast. Comcast Corporation Form 10-K. Comcast. Comcast, n.d. Web. 1 Apr. 2014.CMCSA Income Statement Comcast Corporation Stock yokel Finance. CMCSA Income Statement Comcast Corporation Stock Yahoo Finance. Yahoo Finance, 31 Mar. 2014. Web. 18 June 2014. .Comcast Corp.. . Edgar Online, 31 Dec. 2013. Web. 18 June 2014..Comcast Net Income (Quarterly). Comcast Net Income (Quarterly) (CMCSA). YCharts, 31 Mar. 2014. Web. 18 June 2014. .Corporate cordial function Report 2012. 2012 Corporate Social accountability Report. Comcast NBC Universal, 1 Jan. 2012. Web. 18 June 2014. .DArcy F. Rudnay. DArcy F. Rudnay. N.p., n.d. 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