Strategic Marketing Research Paper Example | Topics and Well Written Essays - 2000 words

Strategic Marketing - inquiry Paper ExampleThe analysis of the competitive environment of Skoda shows that, there is a very high bane of new entrants. The major competitors in the Super mini segment in the UK car industry in recent times are Corsa, Fiesta, Clio, 206 and Punto. Among the main competitors the inter-firm rivalry is very high. High competition gives rise to loaded rivalry. In this situation if we analyze the strengths of Skoda cars, we can know that the company has a very strong chump go for. The stigma image is created through its strong reliability and quality and good performance statistics. The strong brand image has resulted in increasing marketplace share and profits. The pursuit graph shows the growth in the market share of Skoda carsThe strong market position has resulted in a very low threat of substitutes. The image of Skoda cars has interpreted a drastic change, from a very dull model to a sexy car. Hence, this has do the bargaining power of the consu mers very low. The strong harvest-feast features combined with the effective advertising strategy has make the consumers turn their focus away from the price tag. The distribution network of the company is very strong because of strategical alliances and partnerships with dealers and suppliers. The strong market position has brought down the bargaining power of the suppliers and the company has benefitted by consolidating its supply chain which is very essential in deeming the quality of the product.It is obvious that in any ... If the client likes a product/ service, then the company starts to grow and its relative strengths also tend to increase and the company strives to serve the customer better and this becomes a cycle. In case of Skoda cars, the same argument holds good. The quality of the car speaks high round the company which is obvious in its financial results and this has increased its bargaining power of the company with its suppliers. Also the alternative of the c onsumers towards the car has increased which has further increased its bargaining power with the consumers. But the point that has to be taken into musing is that, there is a very high level of rivalry among the existing firms and also there is a high threat of new competition. The five forces suggested by Porter has to be combined with debone analysis, to adopt speciality as its main strategy to stay ahead of competitors. The differentiation now mean by the company is regarding the research and development. Skoda has about 1300 engineers dedicated to develop new trendy proposes taking into consideration the nature of Asian and Eastern Europe. In future the company has to focus on its strength of design and performance to have competitive advantage. Also it has to analyze the strengths and weaknesses of its competitors and has to combine with its own strengths to develop a differentiation strategy.COMPANYS RESOURCESThe analysis of the current resources of the company to develop a sustainable competitive strategy is very essential. The following are some of the resources that the company has which can be used to develop a strategy to maintain a sustainable competitive advantageThe company has a very long history of maturation fine designs. Its